Finding Your Story: How to Craft the Perfect PR Angle to Get Featured

Getting media coverage isn’t just about having a great product or service—it’s about telling a story that captures attention. Journalists receive hundreds of pitches daily, so finding the right angle is key to cutting through the noise. Whether you're a startup, an entrepreneur, or an established brand, crafting a compelling PR angle can make all the difference in getting featured.

Here’s how to find and shape the perfect PR angle that grabs the media’s attention.

1. Understand What Makes a Story Newsworthy

Before crafting your pitch, ask yourself: Why would a journalist care about this? Newsworthy stories typically fall into one or more of these categories:

• Timeliness – Does your story tie into a current event, trend, or season?
• Impact – Does it affect a large group of people or an industry?
• Uniqueness – Is there something surprising or unusual about it?
• Human Interest – Does it evoke emotion or connect on a personal level?
• Expert Insight – Do you have knowledge or data that adds value to an ongoing conversation?

If your pitch doesn’t check at least one of these boxes, it may need refining.

2. Identify Your Unique Angle

• Every brand has a story—it’s just about finding the right way to tell it. Here are some ways to discover a compelling PR angle:
• Solve a Problem: What issue does your product or service address? Can you tie it to a trending industry challenge?
• Leverage Your Founder Story: Did you overcome obstacles or create something innovative? Personal journeys resonate with the media.
• Use Data & Insights: Do you have unique research, surveys, or statistics that provide fresh perspectives?
• Tie Into Current Trends: Look at what’s making headlines and find a way to align your brand with those topics.
• Think Seasonal: Holidays, national observances, and awareness months can be great hooks for media interest.

For example, if you’re launching a health-related app, instead of just announcing its release, tie it into a growing trend like "digital wellness" or "AI-powered healthcare solutions."

3. Make It Relatable and Engaging

Journalists want stories that connect with their readers. The best PR angles are relatable, emotional, or surprising.

Consider these storytelling techniques:

• Use real people: Feature customers, employees, or partners who have benefited from your brand.
• Highlight a struggle: Did you face a major challenge while building your business? Share the journey.
• Add a human touch: Even if your story is about technology or finance, personal anecdotes can make it more engaging.

Example: Instead of saying, “Our company donates to charity,” say, “Meet the 10-year-old girl whose life changed because of our program.” That emotional connection makes a pitch stand out.

4. Research and Target the Right Media

Not every journalist or publication is the right fit for your story. Before pitching, do your homework:

• Identify journalists who have covered similar topics.
• Personalize your pitch to show you understand their beat.
• Focus on niche publications if they align better with your audience.

For example, if you're pitching a business innovation, a tech magazine or startup blog may be more interested than a general news outlet.

5. Craft a Killer Pitch

Once you’ve found your angle, it’s time to write a pitch that grabs attention. Here’s a simple structure to follow:

• Strong subject line – Keep it concise and intriguing. Example: “The Unexpected Reason More Women Are Quitting Corporate Jobs”
• Engaging opening – Hook the reader immediately with a question, statistic, or bold statement.
• Clear story angle – Explain why your story matters and why it's relevant now.
• Call to action – Make it easy for the journalist to take the next step (e.g., “Would you like to set up a quick interview?”).

6. Be Persistent but Respectful

Journalists are busy, so don’t be discouraged if you don’t get a response right away. Follow up after 5-7 days with a short and polite reminder. If you still don’t hear back, move on and refine your pitch for another outlet.

Final Thoughts

The key to getting media coverage is finding the right story angle that resonates with journalists and their audiences. By aligning your pitch with trends, emotions, and human-interest elements, you increase your chances of securing media attention.

Need help crafting the perfect PR angle for your brand? Pitch Peach specializes in finding and pitching stories that get featured. Get in touch with us today!