FAQ

Frequently Asked Questions

1. What is Pitch Peach?

Pitch Peach is a membership-based PR service that provides businesses of all sizes with access to media opportunities through a membership model. Our platform offers tailored interview opportunities, media coaching, and full control over which opportunities you choose to accept or decline.

2. How does the membership model work?

When you sign up for one of our membership packages, you’ll receive a set number of interview opportunities each month. If your interview gets published, there will be a per-placement fee billed in addition to your monthly membership fee. You only pay for published content, and you can confirm or decline each opportunity before moving forward. See placement schedule below.

3. What if I don’t want to pay the per-placement fee?

You are under no obligation to accept any media opportunity. If you choose not to proceed with a particular interview, you won’t incur any additional charges. Only confirmed interviews that get published will be billed for the per-placement fee.

4. Can I choose which interviews I want to participate in?

Yes! With Pitch Peach, you have complete control over the interview opportunities you receive. Each month, we’ll send you tailored opportunities based on your industry, expertise, and goals. You can either confirm or decline the opportunity without any penalties.

5. How do you match me with interview opportunities?

We use your business information, industry details, and media preferences to match you with relevant interview opportunities. Our team reviews your profile and curates the best matches from our network of media contacts, ensuring the opportunities align with your goals and target audience.

6. What types of media outlets can I be featured in?

Depending on your industry and the membership level, you may be matched with media outlets such as TV stations, radio shows, online publications, podcasts, print magazines, and more. We focus on securing high-quality media placements across a variety of platforms.

7. Do I need previous media experience to join Pitch Peach?

No, previous media experience isn’t required. Whether you’re new to media interviews or have been in the spotlight before, Pitch Peach provides customized coaching and support to help you succeed in interviews and represent your brand professionally.

8. How do I prepare for an interview?

Once you’ve confirmed an interview opportunity, we’ll provide media coaching and pre-interview prep to help you get ready. You’ll receive tips on how to present your message clearly, engage the audience, and handle tough questions. We want to make sure you’re ready to shine!

9. What happens if my interview doesn’t get published?

If your interview doesn’t get published, you won’t incur any additional charges. We work to match you with the best opportunities, but sometimes factors beyond our control (such as editorial changes or timing) can affect whether the interview is published.

10. Can I cancel my membership at any time?

Yes! You can cancel your membership at any time. Pitch Peach offers no long-term contracts, so you’re free to stop your membership whenever you choose. You’ll only be billed for the current month’s membership and any confirmed interviews that were published during that time.

If you still have questions or need further details, feel free to contact our team. We’re here to help you grow your brand and secure the media coverage you deserve!

How Placement Fees Are Determined

Our PR model ensures you only pay for meaningful media opportunities that deliver measurable value. 

Here’s a breakdown of the key factors we consider:

1. Type of Media and Mention

The type of media and the prominence of your feature significantly affect the placement fee. Opportunities can include:

  • TV Interviews or Expert Appearances: Whether you’re featured as an in-studio guest, part of a remote segment, or included in a panel discussion.
  • Podcasts: Full guest interviews or expert contributions on high-ranking podcasts offer lasting impact and audience connection.
  • Digital and Print Media: Ranging from full-length features and company profiles to expert quotes and brief mentions.

Each type of media opportunity is priced according to its visibility, format, and audience engagement.

2. Backlink to Your Website

For digital media placements, we assess the inclusion of a clickable backlink to your website. Backlinks not only drive direct traffic but also boost your search engine ranking, making these placements particularly valuable.

3. Media Outlet’s Reach and Influence

We carefully evaluate the audience size, engagement level, and influence of the media outlet or platform:

  • National TV Networks or High-Traffic Websites: These offer broad exposure to large audiences.
  • Top-Rated Podcasts: Highly engaged listeners in targeted industries can provide deep connections and long-term impact.
  • Niche or Industry-Specific Media: Often smaller but highly relevant, these opportunities deliver powerful results within specific markets.

The more prominent the outlet or platform, the higher the placement’s value.

4. Format and Delivery

The format and longevity of a media appearance also play a role:

  • Live TV or One-Time Broadcasts: These generate immediate exposure and excitement
  • Evergreen Digital Content: Podcast episodes, online features, and YouTube interviews can remain searchable and accessible for months or even years, offering long-term brand-building potential.

5. Placement Longevity and Engagement

For digital content, we consider how long the piece will remain live and searchable. Placements with higher engagement (e.g., social shares, comments, or long-lasting search visibility) often carry more value due to their extended reach.

 

Our Commitment to Transparency and Results

We’re committed to helping you make the most of every media opportunity. Placement fees are based on tangible factors that reflect each placement’s value, reach, and potential to elevate your brand. Whether it’s a TV interview, a guest appearance on a podcast, or a feature in a national publication, our goal is to secure media that makes a measurable difference for your business.