PR Isn’t Just a Trophy: How to Leverage Media Coverage to Build Trust and Authority

We’ve seen startups and big brands land features in The New York Times and still fail to fully capitalize on the opportunity. With the right strategy, PR can strengthen your brand’s professional image and attract more customers.

Here's how to make the most of your PR:

• Share on Social Media: Post the article on your social media and tag the outlet, reporter, and people mentioned to get more attention and say "thanks"
• Use in Marketing Materials: Add the coverage to your website, newsletters, and ads. Seeing your brand in a credible outlet like Forbes boosts trust
• Create More Content: Turn the coverage into blog posts, videos, or podcasts to dive deeper with pull-out quotes to highlight your expert thoughts

Why Leverage PR?

PR isn’t just a win; it’s a powerful tool that builds trust and credibility. When used across your channels, it strengthens your brand’s image and makes you stand out.

The Benefits of PR:

• Increased visibility: Top media coverage expands your reach.
• Credibility boost: Features in trusted outlets give your brand instant authority.

At Pitch Peach, we don’t just get you coverage—we turn it into real growth.