What is "Earned Media" and How Can You Use It to Boost Your Brand in 2025?

Let's be honest - the old-school ad and PR tactics just aren’t cutting it anymore. If you really want to build trust and get your brand noticed, you need to tap into earned media. Think media mentions, guest features, and those sweet social media shoutouts—basically, the free love your brand gets when others talk about you. Unlike paid ads, earned media is all about authenticity and credibility. It’s organic, it’s real, and it carries way more weight than any sponsored post ever could.

The Rise of Podcasts and Alternative Media

Podcasts and alternative media platforms have surged in popularity, evolving into a mainstream platform for news, entertainment, and education. With millions of listeners tuning in, podcasts provide an excellent opportunity for brands to showcase their expertise, tell their story, and build relationships through guest appearances or mentions. They also give brands a chance to reach consumers in a more personal, trusted environment, allowing them to build credibility, trust, and loyalty with their target audience.

Why Earned Media is So Valuable

Earned media is powerful, and simply put,, it’s word-of-mouth on steroids. Whether it’s a social media shoutout, blog mention, or podcast feature, earned media feels authentic and real.

With 57% of people trusting personal recommendations over online content, earned media builds credibility, expands reach, and offers cost-effective exposure.

In 2025, it’s essential for building brand authority and loyalty. If you’re not leveraging podcasts or other media, now’s the time—earned media can make your brand unforgettable.

The Power of a Publicist

Hiring a well-connected publicist can be a game-changer for your brand. With established media relationships and insider knowledge, they can secure valuable coverage that puts your brand in front of the right audience, making it more relevant and visible. 

A skilled publicist and communications counselor knows how to craft compelling stories that resonate with consumers, boosting brand loyalty and fostering trust. By keeping your brand consistently in the spotlight—whether through media mentions, influencer partnerships, or strategic campaigns—they ensure your brand stays top of mind, driving long-term success.