Rumi Spice

BRAND

Rumi Spice is a veteran-owned, B-Corp certified spice company that sources its products directly from Afghan farmers.

GOALS

  • Highlight their origin story and mission to support Afghanistan's economic growth, with a focus on promoting a sustainable economy.
  • Secure product reviews and interviews in national food, beverage, and business outlets
  • Share the empowering story of Afghan women employed through Rumi Spice 

RESULTS

  • Featured in top outlets like Bon Appétit, The New York Times, Chicago Tribune, TIME, and Forbes
  • Gained recognition as a high-quality, socially responsible brand used by Michelin-star chefs, with expanded restaurant distributor sales
  • Formed partnerships with local restaurants, boosting national exposure, sales, and inspiring new product launches

Rumi Spice's earned PR coverage boosted sales but also helped spread the powerful story behind the brand, driving consumer awareness and supporting sales.